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COM324: Research And Consumer Insight: Company Research

Business Insights

  • Search for the company, not the brand, to get company profiles and more complete research.
  • You may get two similar results (ie. Danone SA. and Danone North America Public Benefit Corporation). These are often related companies, sometimes one being the division for a particular geography. You can check with both, but you may need to look to the larger company to get the most information.
  • Keep in mind that the information that you find will be for the full company, not your specific brand.
  • Look to the top of the company profile for competitors and industry information.


If you cannot find information on your company, you can look for information about competitors.

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