Business Insights
- Search for the company, not the brand, to get company profiles and more complete research.
- You may get two similar results (ie. Danone SA. and Danone North America Public Benefit Corporation). These are often related companies, sometimes one being the division for a particular geography. You can check with both, but you may need to look to the larger company to get the most information.
- Keep in mind that the information that you find will be for the full company, not your specific brand.
- Look to the top of the company profile for competitors and industry information.
If you cannot find information on your company, you can look for information about competitors.
Tips:
Try multiple databases. The contain different content.
Make sure that you are looking at the company that you think you are. Are there multiple companies with similar names?
Suggested Searches:
- Kona Bar (note: a smaller private company will not always yield results)
- Hawaii Vintage Chocolate Co (Searching for a known competitor)
Try Additional Databases
- Business Insights This link opens in a new windowSWOT ANALYSIS.
Business, Company profiles, Industry overviews.
Easy-to-use company fundamentals and investment research reports, industry rankings, profiles, market share data, company histories, and more. - Nexis Uni This link opens in a new windowFind Company Information by searching in the "Get Company Info" Box.
To find SWOT Analysis: Search within the main searchbox. Type in "COMPANY (selected company name) AND PUBLICATION (SWOT)" - ABI/INFORM Complete This link opens in a new windowContains a broad array of business information, from scholarly journals and dissertations, to company, industry and market focused trade news. Latest news from top sources like the Wall Street Journal, Financial Times and The Economist.
- Business Source Elite This link opens in a new windowBusiness, Communications, Company profiles, Industry overviews.
- Passport (Euromonitor) This link opens in a new windowPassport provides company and industry data and examines business environments and trends from around the world. You will be required to agree to Passport's terms and conditions before use.