COM324: Research And Consumer Insight: Consumer Research

• Agree to the terms of service
• From the top menu, select  Consumers and then lifestyles from the drop down menu.
• Read trend briefings and the annual trend report
• Limit briefings to your desired geography

• Browsing is recommended. See what trends are being discussed.

1. Under the "Reports" menu, select "Consumer & Brand Reports"
2. Select Region (optional)
3. Search for "Chocolate"
4. Select Consumer Insights Report "Target group: Candy and chocolate lovers in the United States"
5. Download full report.

For Claritas PRIZM Premier Segment Descriptions and Narratives and for Consumer Segmentation Data: 

1. Select "Claritas 360" from the top menu
2. Click "Log in to Claritas 360" (No specific login info is needed, you will be logged in as a Marist user)

Please note: Up to 20 people may be logged in at one time. If you receive a message indicating access is blocked due to "max simultaneous users", please wait a while and try logging in again.

For a complete guide, enter the database and click on the "Support" question mark. Download the Insights Essentials User Guide.