LibGuides: COM324: Research And Consumer Insight: Consumer Research

Consumer Trends

Passport (Euromonitor) This link opens in a new window

Agree to the terms of service
From the top menu, select Consumers and then lifestyles from the drop down menu.
Read trend briefings and the annual trend report
Limit briefings to your desired geography

Neilsonwire

Nielsenwire Insights
Articles on current consumer trends

Browsing is recommended. See what trends are being discussed.

Statista

Statista This link opens in a new window
Trustworthy statistics, forecasts & surveys, infographics, studies and reports in the areas of digital trends, consumer & brands, industry & market, politics & society, companies & products and country & regions.

Under the "Reports" menu, select "Consumer & Brand Reports"
Select Region (optional)
Search for "Chocolate"
Select Consumer Insights Report "Target group: Candy and chocolate lovers in the United States"
Download full report.

SRDS: Ad Rates and Media Stats

SRDS (Standard Rate & Data Service) This link opens in a new window
Best results using the Chrome Browser in Windows.

SRDS (Standard Rate & Data Service) provides current media rates, circulation and contact data as well as Claritas 360 consumer segmentation data.

Search media brands or browse categories and markets.

1) For magazines, digital media and direct marketing choose ""Consumer Magazine Media".
2) For print and digital newspapers, choose "Newspaper Media".

Once you have selected your media type, click "Select Consumer Classes" on the left-hand side.

For Claritas PRIZM Premier Segment Descriptions and Narratives and for Consumer Segmentation Data:

Select "Claritas 360" from the top menu
Click "Log in to Claritas 360" (No specific login info is needed, you will be logged in as a Marist user)

Guide: How to Use Claritas 360

MRI Simmons Insights: Consumer Behavioral Data (including media habits)

MRI-Simmons Catalyst This link opens in a new window
For help using MRI-Simmons Catalyst please visit How to Use MRI Simmons Catalyst LibGuide
This Help Guide also provides explanation of the differences between MRI-Simmons Insights and MRI Simmons Catalyst and how you can access each version.

Please note: Up to 20 people may be logged in at one time. If you receive a message indicating access is blocked due to "max simultaneous users", please wait a while and try logging in again.

For a complete guide, enter the database and click on the "Support" question mark. Download the Insights Essentials User Guide.

Help Page: How to Use MRI Simmons Insights

COM324: Research And Consumer Insight: Consumer Research

Consumer Trends

Neilsonwire

Statista

SRDS: Ad Rates and Media Stats

For Claritas PRIZM Premier Segment Descriptions and Narratives and for Consumer Segmentation Data:

MRI Simmons Insights: Consumer Behavioral Data (including media habits)

Contact

James A. Cannavino Library

About