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COM324: Research And Consumer Insight: Consumer Research

Neilsonwire

  • Browsing is recommended. See what trends are being discussed.

Statista

  1. Under the "Reports" menu, select "Consumer & Brand Reports"
  2. Select Region (optional)
  3. Search for "Chocolate"
  4. Select Consumer Insights Report "Target group: Candy and chocolate lovers in the United States"
  5. Download full report.

SRDS: Ad Rates and Media Stats

MRI Simmons Catalyst: Consumer Behavioral Data (including media habits)

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For a complete guide, enter the database and click on the "Support" question mark. Download the Insights Essentials User Guide.

Contact

James A. Cannavino Library

3399 North Road
Poughkeepsie, NY 12601
(845) 575-3106