COM324: Research And Consumer Insight: Home

Welcome to the Course Guide for Com324: Research and Consumer Insight

Follow the tabs to find information about the product, brand, company and industry for Dove chocolate as well as consumer trends.

Use Company Websites to learn more about your brand and the companies behind the brand.

Publicly Traded Companies: Look for Annual Reports to investors and Integrated Reports can be a great source of information about the financial state of the company, as well as the values, strategies, and goals.

Integrated Annual Reports go beyond financials to place additional emphasis on values and sustainability.

Private Companies: Private companies are not required to disclose annual reports and financials, but you can still look to see:

• Current marketing choices
• Company priorities and values