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COM324: Research And Consumer Insight: Home

Welcome

Welcome to the Course Guide for Com324: Research and Consumer Insight

Follow the tabs to find information about the product, brand, company and industry for Dove chocolate as well as consumer trends.

Company Websites

Use Company Websites to learn more about your brand and the companies behind the brand.

Publicly Traded Companies: Look for Annual Reports to investors and Integrated Reports can be a great source of information about the financial state of the company, as well as the values, strategies, and goals.

Integrated Annual Reports go beyond financials to place additional emphasis on values and sustainability.

Private Companies: Private companies are not required to disclose annual reports and financials, but you can still look to see:

  • Current marketing choices
  • Company priorities and values

Librarian

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Nancy Calabrese
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Contact:
For immediate assistance email Ask-A-Librarian or call the Reference Desk at 845-575-3292

Office email: Nancy.Calabrese@Marist.edu
Office phone: 845-575-3000 ext. 2523
Website

Contact

James A. Cannavino Library

3399 North Road
Poughkeepsie, NY 12601
(845) 575-3106