Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Return to Library Homepage

Integrated Marketing Communication Subject Guide: Consumers

Page Contents

Consumers

 

Databases and links to consumer information, such as product usage, consumer behavior, attitudes and values.

Consumer Research Articles

MRI Simmons Insights: Consumer Behavioral Data (including media habits)

Please note: Up to 20 people may be logged in at one time. If you receive a message indicating access is blocked due to "max simultaneous users", please wait a while and try logging in again.

For a complete guide, enter the database and click on the "Support" question mark. Download the Insights Essentials User Guide.

YouGov

American Factfinder

American Community Survey