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Integrated Marketing Communication Subject Guide: Industries

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Industries

Databases of industry information, such as industry profiles and trends, comparative company revenue analyses, glossary of industry terms, etc.

ABI/Inform

Follow the link below to use ABI/Inform to find industry profiles and articles about industrywide conditions

Access Instructions:

  • Industry Profiles: Type company name followed by “First Research Industry Profiles” (use quotation marks)
  • Industrywide Conditions: Type company name followed by “Industrywide conditions” (use quotation marks)
  • You can also type the NAICS code followed by “Industrywide conditions”

S&P Capital IQ NetAdvantage

Follow the link below to use Standard & Poor's Capital IQ NetAdvantage to find S&P Industry Surveys that include current environment, industry profile, and industry trends.

You can also find company profiles that include a company profile, press releases, and  company financials.

IBISWorld

NAICS

Codes that define specific industry sectors.  Widely used standard.