Integrated Marketing Communication Subject Guide: Scholarly Journals

Features articles that contribute to the development of advertising theory and its relationship to advertising practices and processes.

Provides information to professionals in all areas of marketing including media, research, advertising and communications.

Focuses on scholarly research aimed at describing and explaining consumer behavior, in the broadest sense of that term.

Electronic research journal facilitating the transfer of knowledge from the educational community to the professional community. A printed edition of Public Relations Journal was published until 1995.

Directed to professionals in advertising, public relations, and personal sales as well as academicians, teachers, and researchers.

The Journal of Integrated Marketing Communications provides a comprehensive summary of what’s happening in the world of integrated marketing.