Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Scholarly journals for the advertising, public relations and IMC industries. Instructions for identifying and locating scholarly journal articles.
What is a Scholarly Journal
Finding Scholarly Articles in Databases
Journal of Advertising
Features articles that contribute to the development of advertising theory and its relationship to advertising practices and processes.
Journal of Consumer Research
Focuses on scholarly research aimed at describing and explaining consumer behavior, in the broadest sense of that term.
Public Relations Journal
Electronic research journal facilitating the transfer of knowledge from the educational community to the professional community. A printed edition of Public Relations Journal was published until 1995.
Journal of Promotion Management
Directed to professionals in advertising, public relations, and personal sales as well as academicians, teachers, and researchers.