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Advertising: Consumers

For advertising classes in the Communications department and the general study of advertising.

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Databases and links to consumer information, such as product usage, consumer behavior, attitudes and values.

Consumer Research Articles

MRI Simmons Insights: Consumer Behavioral Data (including media habits)

Please note: Up to 20 people may be logged in at one time. If you receive a message indicating access is blocked due to "max simultaneous users", please wait a while and try logging in again.

For a complete guide, enter the database and click on the "Support" question mark. Download the Insights Essentials User Guide.

American Community Survey

American Factfinder