Welcome
This guide provides overall support for the study of Advertising, specifically: COM 110 Advertising Principles, COM 311 Retail Advertising, COM 312 Direct Response Advertising and COM 313 Media Planning
Please review all of the tabs to find:
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Ad IndustryOnline resources for the advertising industry, such as industry associations, Ad Age Datacenter and agency websites
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CompaniesDatabases and reports of company information, such as; SWOT analyses, revenue analyses, company histories, key competitors, and recent company news.
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IndustriesDatabases of industry information, such as industry profiles and trends, comparative company revenue analyses, glossary of industry terms.
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ConsumersDatabases and links to consumer information, such as product usage, behavioral and attitudinal data.
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Direct marketingOnline resources for the direct marketing industry, such as industry associations, online trade publications and agency websites
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MediaOnline media planning resources, such as ad rates, media statistics, online trade publications and links to newsfeeds.
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Scholarly JournalsScholarly journals for the advertising industry. Instructions for identifying and locating scholarly journal articles.
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Ask-A-LibrarianOnline request form for librarian assistance
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Citation FormatAPA style guidelines
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Subject Guide
Nancy Calabrese
Contact:
Office phone: 845-575-3000 ext. 2523.
For immediate assistance contact Reference Desk at 845-575-3292 or email “Askalibrarian@marist.libanswers.com”.
Office email: nancy.calabrese@marist.edu
WebsiteFor immediate assistance contact Reference Desk at 845-575-3292 or email “Askalibrarian@marist.libanswers.com”.
Office email: nancy.calabrese@marist.edu