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Advertising: Industries

For advertising classes in the Communications department and the general study of advertising.

Page Contents

Industries

Databases of industry information, such as industry profiles and trends, comparative company revenue analyses, glossary of industry terms, etc.

NAICS

Codes that define specific industry sectors.  Widely used standard.

ABI/Inform

Follow the link below to use ABI/Inform to find industry profiles and articles about industrywide conditions

Access Instructions:

  • Industry Profiles: Type company name followed by “First Research Industry Profiles” (use quotation marks)
  • Industrywide Conditions: Type company name followed by “Industrywide conditions” (use quotation marks)
  • You can also type the NAICS code followed by “Industrywide conditions”

S&P Capital IQ NetAdvantage

Follow the link below to use Standard & Poor's Capital IQ NetAdvantage to find S&P Industry Surveys that include current environment, industry profile, and industry trends.

You can also find company profiles that include a company profile, press releases, and  company financials.

IBISworld

Statista

Contact

James A. Cannavino Library

3399 North Road
Poughkeepsie, NY 12601
(845) 575-3106