Skip to Main Content
Return to Library Homepage

Advertising: Industries

For advertising classes in the Communications department and the general study of advertising.

Page Contents


Databases of industry information, such as industry profiles and trends, comparative company revenue analyses, glossary of industry terms, etc.


Codes that define specific industry sectors.  Widely used standard.


Follow the link below to use ABI/Inform to find industry profiles and articles about industrywide conditions

Access Instructions:

  • Industry Profiles: Type company name followed by “First Research Industry Profiles” (use quotation marks)
  • Industrywide Conditions: Type company name followed by “Industrywide conditions” (use quotation marks)
  • You can also type the NAICS code followed by “Industrywide conditions”

S&P Capital IQ NetAdvantage

Follow the link below to use Standard & Poor's Capital IQ NetAdvantage to find S&P Industry Surveys that include current environment, industry profile, and industry trends.

You can also find company profiles that include a company profile, press releases, and  company financials.