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FYS101: Life as an Entrepreneur: Intrinsic Values & Important Lessons Gained Through Entrepreneurship: Company Information

Business Source Elite

  1. From the Red Menu Bar at the top of the screen, select "Company Profiles"
  2. Type in complete Company Name or Company Name Keyword. If keywords are used, click on the radio button for "match any words".  Please note that subsidiaries of some companies are included.  Make sure you are looking at the report for the parent company.  
  3. Select the Company to view the Market Line Report (generally dozens of pages long). Sections include:
    1. Company Overview
    2. Key Facts
    3. Business Description
    4. History
    5. Key Employees
    6. Key Employee Biographies
    7. Major Products and Services
    8. SWOT Analysis
    9. Top Competitors
    10. Company View (generally text reproduced from the 10K or ARS)
    11. Locations & Subsidiaries

Private Companies

Hoover's

Type in the name of the company.  Reports are dozens of pages long and include:

  1. Key Information
  2. Key Financials
  3. Company Rankings
  4. Key People
  5. Company Description
  6. Company History
  7. Industry Information
  8. People with Biographies (extensive list)
  9. Company Financials
  10. Competitor's List
  11. Competitive Landscape