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BUS420: Investment Analysis - Finnigan: Peer Comparisons

Peer Comparison Uncovers Undervalued Stocks

Peer comparison is one of the most widely used and accepted methods of equity analysis used by professional analysts and by individual investors. It has proved to be efficient and effective, quickly showing which stocks may be overvalued, and which might make good additions to a portfolio. While there are other methods of determining when a stock is worth buying, such as discounted cash flow or technical analysis, peer comparison analysis remains a key tool for uncovering undervalued stocks.

Peer Comparisons