Segmentation Reports help you find and better understand your consumer.
Segmentation reports provide detailed information about each segment or target group in a selected segmentation system within your specified analysis area(s).
68 segments updated yearly
Find current segments here: https://claritas360.claritas.com/mybestsegments/#segDetails
Standard Reports: Demographic Reports
These reports help you better understand your market make up. These are the types of reports that can help you confirm markets you have selected for product launch or help you determine if based on your target, your market will support your product or service.
No behaviors are in these reports.
They are all groupings of demographic variables that you can run for your market(s).
All of these reports can be run at the state, DMA or County level or any combination of all 3.
All of these reports return current year info, most also show 2000 and 2010 Census comparison and a 5 year projection.
All are returned as Excel, however you can choose PDF or both.
Many have maps, charts/graphs options
Market Overview Reports-help me understand my market in terms of PRIZM Premier segments
Reports → Segmentation Reports → Market Overview Reports → Segment Distribution
Lifestyler Reports-help me understand the behaviors/profiles of the consumers in my market
Reports → Segmentation Reports → Lifestyler Reports → Target Segment Measure
Reports → Segmentation Reports → Lifestyler Reports → Market Potential
Locator Reports-help you understand where to find concentrations of your target social group, lifestage group or PRIZM Premier segment.
Reports → Segmentation Reports → Locator Reports → Target Concentration
Pop Facts Demographics-several reports you can select from to help you understand your market make-up and if your market has the types of people in it to support your product or service:
Reports → Standard Reports → Demographic Reports → Pop Facts Demographics
Pop Facts Demographic Trend-trending information for groups of demographic variables by market(s)-helps determine if your target markets will support your product or service in the future by maintain the demographic make-up you need them to have:
Reports → Standard Reports → Demographic Reports → Pop Facts Demographic Trend
Pop Facts Demographics by Age Race Sex- just these variables for your market(s). A real example of how to use this report is an insurance company who was looking to get a sense of concentrations of African American females between 18-24 for the Atlanta DMA.
Reports → Standard Reports → Demographic Reports → Pop Facts Demographics by Age Race Sex
Pop Facts Household Income by Age of Householder-just these variables. Shows 2000/2010 Census information for these variables in your markets, versus current year, versus 5 year projection. An example of how to use this report: Maybe my client is Tesla and I want to find the DMAS with the greatest number of householders between 35-60 with an income over a certain amount to target to open my dealerships in.
Reports → Standard Reports → Demographic Reports → Pop Facts Household Income by Age of Householder
Executive Summary-verbal explanation of demographic snapshot for your market(s). This is nice to add as an appendix to the spreadsheet of information in the demographic snapshot.
Reports → Standard Reports → Demographic Reports → Executive Summary
Effective Buying Income-current year effective buying income variables for your market versus 5 year projection for these variables in your market. Back to Tesla-if you need markets that have a large percentage of households with a high effective buying income to support your dealership, this report can help you identify them.
Reports → Standard Reports → Demographic Reports → Effective Buying Income
Senior Life-this looks at just senior variables (Claritas counts 45+ as Senior) in your market. Maybe you are a financial planner in Atlanta with a new service that you are targeting to seniors with a specific income. You can run this report for the Atlanta DMA to determine if there are enough seniors with the income you need them to have to buy your product or service in your target market.
Reports → Standard Reports → Demographic Reports → Senior Life
Consumer Concentration- find concentrations of your target demographic (females 18-24 for example) or your target PRIZM segment (Low rise living segment for example) in your, market. You can use this report again to get a sense of if there are enough of your target audience in a market to support your product or service.
Reports → Standard Reports → Demographic Reports → Consumer Concentration