Marketing Subject Guide: Home

This guide provides overall support for the study of Marketing, specifically: BUS 340 Marketing Principles, BUS 440 Marketing Communications,  BUS 441 Marketing Research, BUS 442 International Marketing, and BUS 450 Marketing Policy Problems

Please review all of the tabs to find:

Consumer Data
   Databases and links to consumer information, such as product usage, behavioral and attitudinal data

International
   Databases of international industry information

Industries
   Databases of industry information, such as industry profiles and trends

Companies
   Databases and reports of company information, such as; SWOT analyses, revenue analyses, company histories, key competitors, and recent company news

Professional Associations
   Professional Associations within the Marketing field

Citing Business Sources
   How to Cite Business Sources in a variety of formats

Ask-A-Librarian
  Various methods available to request librarian assistance