This guide provides overall support for the study of Marketing, specifically: BUS 340 Marketing Principles, BUS 440 Marketing Communications, BUS 441 Marketing Research, BUS 442 International Marketing, and BUS 450 Marketing Policies and Problems
Please review all of the tabs to find:
Consumer Data
Databases and links to consumer information, such as product usage, behavioral and attitudinal data
International
Databases of international industry information
Industries
Databases of industry information, such as industry profiles and trends
Companies
Databases and reports of company information, such as; SWOT analyses, revenue analyses, company histories, key competitors, and recent company news
Professional Associations
Professional Associations within the Marketing field
Citing Business Sources
How to Cite Business Sources in a variety of formats
Ask-A-Librarian
Various methods available to request librarian assistance
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