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Marketing Subject Guide: Home

For marketing classes in the Business Administration department and the general study of marketing

Business FAQs Topics


This guide provides overall support for the study of Marketing, specifically: BUS 340 Marketing Principles, BUS 440 Marketing Communications,  BUS 441 Marketing Research, BUS 442 International Marketing, and BUS 450 Marketing Policy Problems

Please review all of the tabs to find:

Consumer Data
   Databases and links to consumer information, such as product usage, behavioral and attitudinal data

   Databases of international industry information

   Databases of industry information, such as industry profiles and trends

   Databases and reports of company information, such as; SWOT analyses, revenue analyses, company histories, key competitors, and recent company news

Professional Associations
   Professional Associations within the Marketing field

Citing Business Sources
   How to Cite Business Sources in a variety of formats

  Various methods available to request librarian assistance

Go to the Business Administration Subject Guide

Librarian Help

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Brittany Costa
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Office Phone: 845-575-3000 x 2720