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Marketing Subject Guide: Industries

For marketing classes in the Business Administration department and the general study of marketing

Industry Research

Databases of industry information, such as industry profiles and trends

NAICS

NAICS: North American Industry Classification System This link opens in a new window

NAICS Codes are the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the US business economy

Insider Intelligence

Insider Intelligence / eMarketer This link opens in a new window
Use Insider Intelligence (formerly eMarketer) to access original reports and analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world.

Statista

Statista This link opens in a new window
Trustworthy statistics, forecasts & surveys, infographics, studies and reports in the areas of digital trends, consumer & brands, industry & market, politics & society, companies & products and country & regions.

Industry Snapshots

Industry Snapshots
Trade Journals featuring Industry Snapshots in ProQuest Central

IBIS World

IBISWorld This link opens in a new window
Industry data. Searchable by NAICS codes. Key statistics and analysis on over 700 industries.

Fitch Solutions Industry Insights

Fitch Solutions Industry Insight Reports This link opens in a new window

Business Insights

Business Insights This link opens in a new window
Business, Company profiles, Industry overviews, Plunkett's Reports.