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COM418: Communication Campaign Management: Primary Developmental Research

Description

After exhausting secondary research, you know what information is already available. Now, you need to find a way to collect any missing information necessary for thoroughly understanding your client’s situation and target audiences/publics. To generate your own new data for making strategic decisions to plan the campaign, you need to conduct primary research.

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Contact

James A. Cannavino Library

3399 North Road
Poughkeepsie, NY 12601
(845) 575-3106