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COM418: Communication Campaign Management: Developing Strategies & Tactics


To help ensure that you develop the most effective and realistic communication strategies and tactics for your client to impact target audiences/publics with campaign key messages requires careful media planning – i.e., researching target audience media habits, media reach, and media costs. You also need to find creative solutions to the problems you identified in your situational analysis.

Media Planning Resources

Helpful Databases

Creative Problem Solving

Check out the Hermes Creative Awards Winners Gallery for examples of excellence.