Description
To help ensure that you develop the most effective and realistic communication strategies and tactics for your client to impact target audiences/publics with campaign key messages requires careful media planning – i.e., researching target audience media habits, media reach, and media costs. You also need to find creative solutions to the problems you identified in your situational analysis.
Media Planning Resources
The Digital Marketing Playbook by
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Call Number: ebookPublication Date: 2016, Publisher: John Wiley & Sons, Inc.
Search & Social Ads
- Google Ads
- Instagram Ads
- Beginner’s Guide to Advertising on Facebook
- Twitter Ads
- Get Started with Twitter Ads
- YouTube Ads
Traditional Ads
- The Advertising Research Foundation
- Advertising on TV (Video Advertising Bureau)
- Local & National TV Advertising Costs & How to Advertise 2017
- Newspaper Advertising Costs Guide
- Hudson Valley Magazine Advertising Kit 2019
Outdoor Advertising
Lamar
Helpful Databases
- Insider Intelligence / eMarketer This link opens in a new windowData about digital media trends. Use eMarketer to access original reports and analysis, market data, and statistics on the Internet, e-commerce, online marketing, social media, and emerging digital technologies around the world. Use the filters on the left side of the page to browse by topic, industry, and geography. Advanced search allows you to refine your results.
- SRDS (Standard Rate & Data Service) This link opens in a new window1) For magazines, digital media and direct marketing choose ""Consumer Magazine Media".
2) For local media choose "Local Media by DMA"
3) For print and digital newspapers, choose "Newspaper Media".
Creative Problem Solving
Check out the Hermes Creative Awards Winners Gallery for examples of excellence.