LibGuides: BUS440: Marketing Communications--Nakra: Advertising

SRDS: Ad Rates and Media Stats

SRDS (Standard Rate & Data Service) This link opens in a new window
Please use with Chrome browser and Windows.

Google Adwords
useful for small advertisers, narrow regional targets
Lamar.com
Rates and products for billboard and out-of-home marketing, i.e. signs on buses, etc.
Quantcast.com
Direct audience measurement for website owners including traffic, demographics, business, lifestyle, interests.
Video Advertising Bureau
Cabletelevision Advertising Bureau
How Many People use 416 of the Top Social Media, Apps, and Tools (May 2014)
From DMR (Digital Marketing Ramblings)
The DMR Digital and Social Media Diectory
From DMR (Digital Marketing Ramblings)
Clear Channel Outdoor
Outdoor advertising heavy hitter. Good for radio tie-ins with out of home advertising