Fashion Subject Guide: Fashion Merchandising

Please note: 3 simultaneous users.

Covers business issues, fashion trends, retailing developments, international ready-to-wear, couture presentations & market overviews.

More extensive archive in Gale Business: Insights

Provides a forum for research in the marketing and management of clothing, as opposed to textiles.

Focuses on risk management and the logistics of multiple sourcing that brings additional costs for multi-product enterprises.

Provides a forum for the exchange of ideas, information, and experiences related to educating students of marketing and advertising.

Presents a comprehensive approach to apparel merchandising from the perspective of the apparel producer.

Unites theory and practice to provide an integrated series of snapshots taken from different perspectives of the fashion business in the second half of the twentieth century.

How marketing changed the clothing business forever.

Fashion marketing communications - encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc.

Industry expert reveals secrets to successful fashion career.

Producing Fashion looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.

This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour.

Tips, case studies and tasks to help you analyse yourself, your market and your product. This new, expanded edition contains information on e-commerce, sustainability, five new case studies and updated images throughout.