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COM505: Public Relations Management
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COM505: Public Relations Management: Books and Journals
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Integrated Marketing Communication Subject Guide
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eBooks
The IABC Handbook of Organizational Communication
by
Tamara Gillis; IABC
Publication Date: 2011-05-03
Promotional Cultures
by
Aeron Davis
Publication Date: 2013-07-10
Narrative-Based Practice
by
Peter Brophy
Publication Date: 2009-02-28
The telling of stories lies at the heart of human communication. In this important new book Peter Brophy introduces and explains the concept of story-telling or narrative-based practice in teaching, research, professional practice and organizations.
Agile PR
by
Marian Salzman; Aaron Sherinian (Foreword by); The Team at Havas PR (Contribution by)
Publication Date: 2017-01-24
Required Texts
Public Relations
by
Otis Baskin; Suzette T. Heiman; Dan Lattimore; Elizabeth L. Toth
ISBN: 9780073512051
Publication Date: 2011-06-15
Social Media and Public Relations: Eight New Practices for the PR Professional
by
Deirdre Breakenridge
ISBN: 9780132983211
Publication Date: 2012-04-17
Journals
The Journal of Consumer Marketing
Public Relations Tactics
Gfk marketing intelligence review
Marketing intelligence and planning
Academy of Organizational Culture, Communications and Conflict proceedings
Marketing education review
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