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Com220: Strategic Advertising - Hickey: Campaign Deconstruction Assignment

Choosing "Reputable Sources"

You may choose to use an online source found on the internet. This is appropriate, but requires you to put some additional thought into selection of your sources. Not all websites and articles are created equal. Ask yourself the following questions:

  • Who is writing this content?
  • What is the authority behind this content? Does it come from the expertise of the author? The reputation of a publication or website?
  • Where is the information in this content coming from? Was there a direct interview? Do they have sources that they cite or identify? Would it be better to get information from those sources directly?
  • When was this content created? Is it up to date?

These questions will help you to choose better sources. This information will also help you when it comes time to cite your sources.

Suggested Sources (Library Subscriptions)

You can always search the websites of the publications below, but the links below will get you to full text content that might otherwise be behind a paywall. 

To search within these publications: follow the link and search for your campaign in the search box labeled "Search Inside: Search for articles within this journal".

Suggested Non-library Resources

In addition to searching the sources below, you can determine which agency created the campaign and look on their website for case studies or other information related to the campaign.

Contact

James A. Cannavino Library

3399 North Road
Poughkeepsie, NY 12601
(845) 575-3106

In the Library