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BUS340: Marketing Principles--Koorank Beheshti: Ad Industry

Professional Associations

American Marketing Association
The AMA leads an unparalleled discussion on marketing excellence by offering content from the Journal of Marketing, and award-winning publications, like Marketing News.
Direct Marketing Association (DMA)
Web Marketing Association
The Web Marketing Association helps the online marketing community raise the bar for web development.

Database: AdAge DataCenter

AdAge DataCenter This link opens in a new window
Advertising expenditures worldwide, market share by category and profiles of leading advertisers, media companies and advertising agencies. To access, please contact a Research librarian at this link.