BUS440: Marketing Communication--Winby: Public Relations

Covers PR firms and PR service firms, campaigns, case histories, food/beverage, healthcare, high-tech, IR, travel PR and other specialties.

A publisher of corporate communications, public relations, and leadership development newsletters. Includes over 16 targeted newsletters in the areas of employee communication, organizational writing and editing, sales and marketing, media relations and motivational management.

NewsUSA create and distribute newspaper and radio features designed to inform and educate consumers while creating brand awareness and enhancing product image.

Family Features works with companies to generate editorial placement of their brand messages, focusing on family, food, and lifestyle themes.