BUS477: Strategic Management - Lamb S24: Company Information

1. From the Red Menu Bar at the top of the screen, select "Company Profiles"
2. Type in Company Name or Company Name Keyword.
3. Select the Company to view the Market Line Report (generally dozens of pages long). Sections include:
   1. Company Overview
   2. Key Facts
   3. Business Description
   4. History
   5. Key Employees
   6. Key Employee Biographies
   7. Major Products and Services
   8. SWOT Analysis
   9. Top Competitors
   10. Company View (generally text reproduced from the 10K or ARS)
   11. Locations & Subsidiaries

1. Type in the full legal name of the company. 
2. Find your company in the "companies" box.
3. Click on the name of the company.
4. In the "Company Overview" section are links to:
   • Company History (Narrative description of important factors and major events in the development of the company) 
   • Chronology (Timeline of major events)
   • Brands
   • Leadership

5. Please note that not all companies will have the reports listed above.

To locate the Stock Report:

1. Type in the name of the company in the search box (choose the entry with the Ticker Symbol)
2. On left side menu, scroll down to the "Research" Section
3. Select "Investment Research"
4. Open the report by CFRA Equity Research.  The reports are 7-9 pages and include:
   1. Stock Summary with Highlights and Investment Rationale/Risk
   2. Business Summary
   3. Company Financials
   4. Sub-Industry Outlook