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Com220: Strategic Advertising - Ariyasriwatana: Company Research

Business Insights

  • Search for the company, not the brand, to get company profiles and more complete research.
  • You may get two similar results (ie. Danone SA. and Danone North America Public Benefit Corporation). These are often related companies, sometimes one being the division for a particular geography. You can check with both, but you may need to look to the larger company to get the most information.
  • Keep in mind that the information that you find will be for the full company, not your specific brand.
  • Look to the top of the company profile for competitors and industry information.

 

If you cannot find information on your company, you can look for information about competitors.

Tips:

Try multiple databases. The contain different content.

Make sure that you are looking at the company that you think you are. Are there multiple companies with similar names?

Suggested Searches:

  • Kona Bar (note: a smaller private company will not always yield results)
  • Hawaii Vintage Chocolate Co (Searching for a known competitor)

 

 

Try Additional Databases