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COM220: Introduction to Strategic Advertising Kopchik: Consumers

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Consumers

Databases and links to consumer information, such as product usage, consumer behavior, attitudes and values.

Statista

Statista This link opens in a new window
Trustworthy statistics, forecasts & surveys, infographics, studies and reports in the areas of digital trends, consumer & brands, industry & market, politics & society, companies & products and country & regions.

MRI Simmons Insights

MRI-Simmons Insights (formerly University Reporter) This link opens in a new window
For help using MRI-Simmons Insights please visit How to Use MRI Simmons Insights LibGuide

American Community Survey

American Community Survey This link opens in a new window
The American Community Survey (ACS) provides information about neighborhood demographics, families, income, education, health insurance, disabilities, employment and commute to work and household expenditures.

YouGov

https://today.yougov.com/
YouGov is a global market research and data company which conducts internet polls about politics, public affairs, products, brands and other topics of general interest.

American Factfinder

Data.Census.Gov This link opens in a new window
An online application from the United States Census Bureau that provides access to detailed tables and maps for population, housing and businesses.

Frequently Asked Questions for Data.Census.gov
Includes information about how to search Data.Census.gov.

Consumer Research Articles

Nielsenwire Insights
Articles on current consumer trends
Gartner Daily Insights
Consumer and Marketing Insights
Pew Research Center for the People and the Press
A public opinion research organization that studies attitudes toward politics, the press and public policy issues.
Claritas.com - Nielson PRIZM Segment Explorer
Explanation of PRIZM and other life style segmentation

Nielsen Prizm Premiere Segment Explorer