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BUS192: ST: Career Management: Home

Private Company Research

Non-Profit Organization Research

Publicly Traded Companies

Publicly Traded Companies

  1. From the Red Menu Bar at the top of the screen, select "Company Profiles"
  2. Type in Company Name or Company Name Keyword.
  3. Select the Company to view the Market Line Report (generally dozens of pages long). Sections include:
    1. Company Overview
    2. Key Facts
    3. Business Description
    4. History
    5. Key Employees
    6. Key Employee Biographies
    7. Major Products and Services
    8. SWOT Analysis
    9. Top Competitors
    10. Company View (generally text reproduced from the 10K or ARS)
    11. Locations & Subsidiaries

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Kathryn Silberger
For immediate assistance contact Reference Desk at 845-575-3292 or email “”.

Office email: Kathryn Silberger

Office phone 845-575-3419.