Welcome to the Course Pathfinder for Com220: Strategic Advertising.
Follow the tabs to find information about the product, brand, company and industry for Silk Soy Milk as well as consumer trends.
Use Company Websites to learn more about your brand and the companies behind the brand.
Annual Reports to investors and Integrated Reports can be a great source of information about the financial state of the company, as well as the values, strategies, and goals.
Integrated Annual Reports go beyond financials to place additional emphasis on values and sustainability.