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This guide provides support for the COM220: Introduction to Strategic Advertising class.
A library research tutorial is available on this page, and is linked on pages with relevant tutorials.
Please review all of the tabs to find:
Online resources for the advertising industry, such as industry associations, Ad Age Datacenter and agency websites
Databases and reports of company information, such as; SWOT analyses, revenue analyses, company histories, key competitors, and recent company news.
Databases of industry information, such as industry profiles and trends, comparative company revenue analyses, glossary of industry terms.
Databases and links to consumer information, such as product usage, behavioral and attitudinal data.
Online resources for the direct marketing industry, such as industry associations, online trade publications and agency websites
Online media planning resources, such as ad rates, media statistics, online trade publications and links to newsfeeds.
Scholarly journals for the advertising industry. Instructions for identifying and locating scholarly journal articles.
Online request form for librarian assistance
To view a Library Research Tutorial for this guide, follow the link below.
Get tips for conducting research using the resources and databases on this guide.
Click the menu button to view a section of the tutorial independently.