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Com424: Branding - Ariyasriwatana: Home


Welcome to the Course Pathfinder for Com424: Branding.

Follow the tabs to find information about researching product, brand, company, industry, and consumer trends.

Company Websites

Use Company Websites to learn more about your brand and the companies behind the brand.


Review the websites of your brand as well as their owning company. Look to how the brand and company present themselves, as well as listing of values and history.

Look for information for investors (frequently through a menu a the bottom of the page). Investor information will include documents valuable to your research such as SEC filings, Annual Reports,  and Integrated Reports.

Annual Reports to investors and Integrated Reports can be a great source of information about the financial state of the company, as well as the values, strategies, and goals.

Integrated Annual Reports go beyond financials to place additional emphasis on values and sustainability.


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