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Integrated Marketing Communication Subject Guide: Consumers

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Consumers

 

Databases and links to consumer information, such as product usage, consumer behavior, attitudes and values.

Consumer Research Articles

MRI Simmons Insights: Consumer Behavioral Data (including media habits)

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For a complete guide, enter the database and click on the "Support" question mark. Download the Insights Essentials User Guide.

American Factfinder

American Community Survey